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Advertising Law

.Advertising Law

Adlaw By Request delivers bi-weekly, up-to-date coverage of new developments affecting the advertising industry and provides a legal perspective on the significance of these developments

For more than ninety years, the Audit Bureau of Circulations (ABC) has served as the trusted industry standard in audited circulation figures. Determined to end deceptive practices, advertisers, advertising agencies and publishers united to establish an industry watchdog to independently verify circulation. In 1914, the world’s first circulation auditing organization, ABC, was established in Chicago.

Consumer Policy supports the aims laid out in Articles 153 and 95 of the Treaty establishing the European Community, which promote the interests, health and safety of European consumers. It is designed to ensure that the internal market is open, fair and transparent, allowing consumers to exercise real choice, excluding rogue traders, and helping consumers and businesses take full advantage of the market’s potential.

Advertising law encompasses state and federal laws and rules that govern how products can be advertised, including the content of ads as well as when and how they reach consumers. Advertising law involves antitrust, consumer information, communications, technology, and intellectual property law, specifically the use of trademarks and copyrights.

How to Comply with Truth-in-Advertising Laws; Online Advertising and Marketing; Advertising Specific Products;

National advertisers who use the NAD process find it to be significantly less expensive than litigation. NAD adheres to a strict timetable; providing a written decision within 60 business days. Companies can expect advertising challenges to be resolved while the ad campaign is still running. And, unlike judicial files, NAD keeps confidential all data it receives in reviewing a case. The challenger’s and advertiser’s positions, NAD’s decision and a statement by the advertiser are made public.

The International Federation of Audit Bureaux of Circulations (IFABC) is a voluntary cooperative federation of industry-sponsored organizations established in nations throughout the world to verify and report facts about the circulations of publications and related data.

In order to monitor and control advertising a number of different regulatory bodies have been established. Many countries have an Advertising Standards Authority, whose job it is to listen to complaints from the public, and establish whether or not a particular ad or campaign should be withdrawn.